RIM In Serious Decay
The company that produces the well known Blackberry smartphones is incurring significant losses in 2011. Despite the expectations that the company would somehow grow in the current recession, their products seem to lose the sympathy of the world consumers. The company is in a state of serious unpopularity after its smartphones and other devices and services underwent significant problems and some serious criticism from both consumers and experts. Additionally, the strong competition is shrinking the market share of the Canadian industrial giant.
Reason number one why Blackberry is ill performing is because they failed to maintain satisfaction of the market demand. Millions of dollars were consumed by the company to develop already well established applications and services such as BBM and the corporate email services. Thus they failed to invest capital in developing more smartphone-like applications which we can find in iPhone, Android and new Nokia devices. The company has lost nearly 3 billion dollars from consumers that have switched the mobile device recently from RIM product to a competitor. The app market of Blackberry remains a strong reason why many consumers switch the technology - it is incomplete, lacks applications which users seem to be most attracted to and does not provide any gaming experience at all.
Additionally, the company is suffering from a serious deficit in terms of competitiveness. Its new devices resemble its old ones and consumers do not really see the difference. The failure to update software often is also a contributing factor as users are seeking more advanced software features. The market now demands not only innovation in technologies but also some serious software support and regular updates.
The competition, from Apple and Android as well as the reviving Nokia, is already gaining force with its latest innovations in terms of software and hardware capabilities of their devices. Failing to catch up with these trends endangers Blackberry - after all it is not only the email that people are interested in when using their devices - they are looking for more advanced and more serious services as well as new, interactive and completely different applications from what Blackberry is currently offering.
RIM might also incur some interesting reputation problems after corporate people realized that their BBM is not working properly recently - thus City workers might actually bring accidents at work claim against the company simply because the service is quite essential for the business people which conduct business on the go while on their BB smartphones.
Similar Posts:
Laser Restoration Treatment - Is It Right For You : There are…
Why Contributing To a Charity Should Result In Tax Benefits : Donations…
I Wondered, Lonely As A Cloud. : crude light of the…
Seeking Help From Financial Advisers : …
Comments are closed!