Samsung Hit By Apple

August 12th, 2011 posted by admin
Samsung Hit By Apple

Apple Inc., the second most valuable company in the financial world, is making its opponents suffer on the markets - however, it is now progressing against them in the courtrooms too. After engaging in lawsuits against Google, Microsoft and Sony, the California-based company finally won one of its major suits - the one against the South Korean giant Samsung. Claiming that the design and some of the hardware specifications of its iPad have been incorporated by Samsung in their tablet Galaxy Tab, Apple succeeded to prove so in a lawsuit in Switzerland.

The consequences of the decision in the court are devastating over the business activity of Samsung in Europe. The sales of Samsung tablets were barred in all of the EU except for Holland where a separate claim has been borough by Apple on the same grounds. Samsung products can no longer be supplied to major market destinations like the UK, France, Germany, Spain and Italy. Furthermore, official stores in Austria and Denmark where Samsung is presenting its tablets were fined for not excluding the products from the offers of the stores after the decision of the court.

The impact for Samsung is quite significant - the company is losing millions every day from unrealized sales to retailers and the consumers from the public have no access to Samsung tablets. Furthermore, the company is now losing its loyal customers and fans since its reputation decreased significantly according to the Forbes online magazine.

A proposed solution to the problem might be a settlement with Apple rather than an appeal against the strong opponent. Let us all hope that Samsung would not be quickly looking for commercial letting agents to reposition its business activity in Europe - without Samsung the financial and technology world on the old continent would not be the same.

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